
The White House is building on the success of the Obama campaign to win the 2008 election by being media savvy. Combining traditional media and the web 2.0 world, they’re simultaneously reaching through and beyond conventional media to connect with people around the world.
An example of their efforts is the March 20, 2009 video message that Obama directed at the people of Iran. This video has reached audiences of half a million people who have viewed it online, downloaded it and done their own mash-ups, mixing it with their own messages and putting it back online.
According to White House tech genius Macon Phillips, the 30-year old in charge of the White House New Media operation, this video has thrown Tehran off balance as it thinks out its’ response.
Inside the US, the Obama White House has just launched FaceBook, YouTube, MySpace and Twitter (as well as a myriad of other social-network) accounts as a way to communicate with its’ constituents.
Breaking it all down, I’ve come up with 3 lessons from the Obama approach to media:
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