New Media for the Next President
Tuesday, November 11th, 2008 | Posted in Articles | No Comments »Under Obama, Web Would Be the Way
Unprecedented Online Outreach Expected
By Shailagh Murray and Matthew Mosk
Washington Post Staff Writers
Monday, November 10, 2008
CHICAGO — Armed with millions of e-mail addresses and a political operation that harnessed the Internet like no campaign before it, Barack Obama will enter the White House with the opportunity to create the first truly “wired” presidency.
Obama aides and allies are preparing a major expansion of the White House communications operation, enabling them to reach out directly to the supporters they have collected over 21 months without having to go through the mainstream media.