As part of our New Media Consulting service, we scour the web for amazing tools that help businesses cut costs and succeed in reaching their digital communication goals. Because we run across so many good tools, I’ve decided to share some of my favorites on this blog. I hope you find them useful.

This weeks’ Favorite Web Tool is: Ready Mobile

According to their site:

“The ready.mobi testing tool evaluates mobile-readiness using industry best practices & standards. The free report provides both a score (from 1 to 5) and in-depth analysis of pages to determine how well your site performs on a mobile device.”

What do I think?

Is your website ready for the mobile world? How does it look and function on various phones and mobile devices? While the web goes more mobile, websites need to follow suit. If your main site isn’t mobile ready, it’s time to build an alternate or adapt. A simple, text-only version of your website can read easy and score high on the ready mobile website. I think this is a great tool to help website owners be ready for the mobile movement.

Link:
Ready Mobile:

http://ready.mobi/launch.jsp?locale=en_EN

Advertising in an Age of Distrust

New Media Solutions and Messaging to Build Consumer Confidence

RICHMOND, Va., Nov 11, 2008 /PRNewswire via COMTEX/ — As the stock market crumbles, retail sales fall and consumer confidence plummets, businesses are looking for ways to survive and thrive in this economic climate. In October the consumer confidence index dropped 32 points, marking the single largest monthly drop since measurement for this index began in 2002. So how does a company build and maintain trust when consumer confidence is at an all time low?

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