Presentation: Powerhouse Packages: Dramatically Increase Business & Have Happier Clients

BizJam 08: by Karrie Kohlhaa

Description:

You sell something. You put it out there. They buy or they don’t. After this workshop you’ll have a better way and that better way is creating powerhouse packages. I’ll offer you key insights from 12+ years of consulting with business owners. Insights that will support your customers and clients better while bringing you greater and more predictable income.

BizJam 2008 Session:

OMG! U So Need To Leverage Social Media

Eric Weaver

Eric Weaver has a front-row seat in how the online world is transforming marketing. Fasten your seat belts as he takes us on an overview of the massive sea change in the way consumers seek out, study, and share offerings of value. Along the way, he’ll show us new tools for engaging with your customers, and help you understand how they think. He’ll also explain why old-skool marketing tactics - interrupt, shout, beg and stalk - no longer work. He’ll also explain why word of mouth is an outcome, not a strategy or a tactic. What your customers are talking about, and how to talk with them, not at them. He’ll explain the six tenants of social marketing, and give you a social marketing toolkit. He’ll also explain why brand blogging allows you to not only bypass the media and go straight to your customers, but also allows you to listen to them and get new product ideas, and discover strengths or weakness in your business’s offerings.

BizJam08 Session: 

Marketing Yourself as a Brand and Discovering Your Brand Persona

by Jason Levine and David O’Higgins

Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a branded business; building preference and loyalty with your customers. We will discuss the essential steps and tools on how to represent yourself and your company with a single and clear voice, as well as ways to evolve that brand as your business grows.

We just finished two days of filming for the BizJam Seattle conference created by social networking website BizNik. What a great time. We had 3 videographers shooting 5 conference presentations per day for 2 days. That’s 30 presentations in plus 2 keynotes. Check out this site and the BizNik site in the next two weeks for an announcement on the release of each presentation.

In addition, check out this blog on Monday, July 14 for an announcement of the winner of our BizJam raffle for a free 3-minute documentary-style business profile video.

And, for more individual blog posts about BizJam Seattle 2008, search Google for the tag “bizjamseattle08″ or click here.