New media is the term for digital communication. Some examples include blogs, podcasts, wikis, websites, virtual worlds, interactive web applications, online video and content for your hand-held or mobile device. Most companies already utilize new media in the form of a website, an email campaign or making connections through social networking sites.

This article presents a plan for creating a new media strategy for your business. This strategy is an important and cost-effective marketing tool that is used to reach new people, connect with your audience, build your network and make sales.

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