Advertising in an Age of Distrust

New Media Solutions and Messaging to Build Consumer Confidence

RICHMOND, Va., Nov 11, 2008 /PRNewswire via COMTEX/ — As the stock market crumbles, retail sales fall and consumer confidence plummets, businesses are looking for ways to survive and thrive in this economic climate. In October the consumer confidence index dropped 32 points, marking the single largest monthly drop since measurement for this index began in 2002. So how does a company build and maintain trust when consumer confidence is at an all time low?

  (more…)

Under Obama, Web Would Be the Way
Unprecedented Online Outreach Expected
By Shailagh Murray and Matthew Mosk
Washington Post Staff Writers
Monday, November 10, 2008

CHICAGO — Armed with millions of e-mail addresses and a political operation that harnessed the Internet like no campaign before it, Barack Obama will enter the White House with the opportunity to create the first truly “wired” presidency.

Obama aides and allies are preparing a major expansion of the White House communications operation, enabling them to reach out directly to the supporters they have collected over 21 months without having to go through the mainstream media.

(more…)

Want to see a compilation of being MEdia video work on an online TV channel? Check us out on Mogulus, or watch it right here:

Presentation: Powerhouse Packages: Dramatically Increase Business & Have Happier Clients

BizJam 08: by Karrie Kohlhaa

Description:

You sell something. You put it out there. They buy or they don’t. After this workshop you’ll have a better way and that better way is creating powerhouse packages. I’ll offer you key insights from 12+ years of consulting with business owners. Insights that will support your customers and clients better while bringing you greater and more predictable income.

We were excited to join the festivities until 1:30 in the morning that spilled out into the streets, making one large block party celebration for President-elect Barack Obama.

In addition, here is a YouTube video from the same celebration. A local club played “Don’t Stop Believing” by Journey off of their roof. The crowd sings along: